Archive for the ‘Product info’ Category

VEROFIT Sports Nutrition and FRS Healthy Energy

Monday, February 22nd, 2010

VEROFIT Sports Nutrition offers a complete range of sports nutrition products with our Isotonic Electrolyte Drink, our Regeneration protein recovery drink and our complete meal replacement bars.

Some endurance athletes some times need more energy and they use carbonated caffeinated soft or energy drinks with different results.

FRS Healthy energy is a different product all together.  The source of its energy is a patented blend of the antioxidant Quercetin and vitamin B and C mix.  It only has 1/2 cups of coffee to help the body absorb quickly all the nutrients in the FRS Formula.

VEROFIT has partnered with FRS in Australia to offer a wider solution to all sport nutrition needs.

FRS Healthy Energy introduction

FRS Healthy Energy introduction

Got to the FRS online Shop now

Guidelines for a complete Sports Nutrition plan

Tuesday, September 15th, 2009

sports-nutrition-guidelines.jpg

So, what is the difference??

Monday, May 11th, 2009

In all the events we go to many people ask us the difference between the VEROFIT Isotonic Electrolyte Drink and other brands that are available in supermarkets or cycling shops.  Bellow you can see a quick chart with all the differences.VEROFIT Sports Drinks vs. other products in the Australian market

New product: Isotonic Electrolyte Drink in sachets

Thursday, April 30th, 2009

In the last month we  have launched a new presentation for our best seller, the Lemon Lime Isotonic Electrolyte Drink.  It is just a the very complete formula in new format, perfect for weekends away or preparing the drink in the bush without carrying the full canister.

VEROFIT Isotonic Electrolyte Drink in sachets

VEROFIT and Aspartame

Thursday, July 24th, 2008

Verofit uses aspartame in very small quantities as a sweetener in some of our products.  There is a myth linking aspartame with some illnesses and  we would like to present here the official version from the authorities both in Australia  and Europe:

Aspartame

What is aspartame?

Aspartame is an intense sweetener used to replace sugar in foods and drinks.   It is a natural product that consists of two amino acids (aspartic acid and phenylalanine), which are basic building blocks of proteins in the human body, joined together by a special chemical link.   Aspartame breaks down following digestion in the human body to products that are found in many foods humans currently eat (e.g.   meat, milk, fruit and vegetables) and to products, which are also produced within the cells of humans.

Food Standards Australia New Zealand (FSANZ) and other international regulatory agencies have approved aspartame for general use in a range of foods including tabletop sweeteners, carbonated soft drinks, yoghurt and confectionery.

Is aspartame safe?

Yes.   FSANZ and other international regulatory agencies have concluded that aspartame is safe.

Studies have been conducted that have assessed the potential for aspartame to produce both short-term (acute) and long-term adverse effects in animals and humans.   In particular, the ability of aspartame in the diet to produce structural changes or genetic mutations in the deoxyribonucleic acid (DNA) of cells (genotoxicity) and/or cancer causing abilities in animals has been studied in rats and mice.   Genotoxicity tests and long-term cancer causing studies have showed no evidence of a genotoxic or cancer causing potential when administered at very high doses in the diets of rats and mice.   A number of studies in human volunteers, including individuals with diabetes, have demonstrated that aspartame is a safe food additive.

In 1994, FSANZ (when it was the National Food Authority) commissioned research to investigate consumption patterns in the general Australian population of eight food groups containing intense sweeteners.   For a selected subgroup of consumers of these products, estimated intakes of the four most commonly available intense sweeteners (aspartame, saccharin, cyclamate and acesulphame-K) were compared with the relevant acceptable daily intake (ADI).   For average consumers of aspartame, intakes were low compared to its ADI (7% of the ADI).   At a higher range of intakes (90th percentile intake for high consumer subgroup), reported aspartame intakes were less than 30% of the ADI.

A more recent survey in September 2003 was undertaken which looked in detail at current intake levels of aspartame for average and high consumers.   The survey found that for average consumers of aspartame the intakes were low (6% of the ADI) as per the previous survey; however, for high consumers the exposure had decreased to 15% of the ADI.

In summary, FSANZ has concluded that, in Australia, aspartame levels are well below those at which adverse health effects might be observed.

Has the safety of aspartame been considered by other regulatory agencies or expert Committees?

Yes.   Aspartame has been a very extensively studied food additive.   International regulatory bodies charged with reviewing safety data on food additives have evaluated numerous studies performed with aspartame in both experimental animals and humans and concluded that it was a safe food additive.

The Joint (FAO/WHO) Expert Committee on Food Additives evaluated aspartame in 1980, establishing an ADI for aspartame.   The ADI is the amount of a food additive that can be consumed over an entire lifetime without any appreciable health risks.   The ADI for aspartame is 40 milligrams per kilogram of body weight per day (40 mg/kg bw/day) based on the highest level causing no effect in a long-term rat study.

The European Commission’s Scientific Committee on Food (SCF) published an updated opinion on the safety of the sweetener aspartame in December 2002.   After an extensive review of more than 500 pieces of research, the Committee concluded on the basis of its review of all the data available that there was no need to revise its earlier risk assessment, which concluded that aspartame is safe.   The SCF also concluded that there is no need to revise the previously established ADI calculation for aspartame of 40 mg/kg bw/day, which is consistent with the ADI established by JECFA.

A study in the USA in 2006 by the National Cancer Institute involving 340,045 men and 226, 945 women (aged 50 to 69) found no statistically significant link between aspartame consumption and cancer.

A recent review carried out by a panel of internationally recognised scientists evaluated more than 500 studies, articles and reports conducted over the last 25 years on aspartame, including unpublished works submitted to the US Food and Drug Administration for approval of aspartame [1] .   It was concluded that aspartame is safe at current levels of consumption.   No credible evidence was found that aspartame could cause cancer, affect the nervous system function, learning or behaviour or has any adverse effect on health when consumed at quantities many times the established ADI.

Is aspartame labelled?

Yes.   Food additives are required to be identified by their class name (e.g. sweetener) and by an individual name or code number.   Aspartame’s additive number is 951.

While aspartame is safe for the general population, people with the rare genetic disorder phenylketonuria need to avoid consuming food that contains phenylalanine which is in aspartame.   This is why any food containing aspartame must state on the label ‘contains phenylalanine’.

September 2007

[1] Magnuson BA, Burdock GA, Doull J et al (2007) Aspartame: A safety evaluation based on current use levels, regulations, and toxicological and epidemiological studies. Critical Reviews in Toxicology , Volume 37 , Issue 8 September 2007 , pages 629 – 727

Why Fructose in our VEROFIT Isotonic

Wednesday, March 5th, 2008

Fructose / Its Advantages Over Other Natural Sugars

Fructose is a natural sweetener found in honey, fruits, berries, and vegetables. Fructose is among the most commonly consumed simple sugars-along with glucose (found in candy, gum, jams) and sucrose (table sugar). For example, an apple contains an average of 15 to 20 grams of sugar, the majority of which is fructose.1 With regard to taste, fructose is approximately 1.7 times sweeter than sucrose and 2.3 times sweeter than glucose. Because fructose is sweeter than sucrose or glucose, less fructose is required for the same sweetness effect.

Although fructose is a simple sugar, like glucose, and is part of the sucrose molecule (sucrose is composed of glucose and fructose bonded together), its glycemic index (01) is much lower than those of glucose or sucrose. In fact, fructose is known to have the lowest 01 of any of the sugars, and little or no increase in blood sugar is noted after ingestion of large amounts of fructose.2 This fact has led to the promotion of fructose as the preferred sugar source for diabetics.3

Fructose is primarily absorbed in the gastrointestinal tract through a facilitated transport process, which results in a slower and less effective absorption than glucose.2 However, fructose absorption is increased in the presence of glucose, possibly due to the ability of glucose to influence or alter intestinal permeability.4 And sucrose is broken down to glucose and fructose during digestion. Less fructose, therefore, may be absorbed when it is used as the primary or exclusive sweetener than when it is used in the form of sucrose. Furthermore, in humans fructose is converted into glycogen–a process that requires energy and prevents fructose from reaching direct circulation.2,4 This is another reason consumption of fructose does not significantly increase blood sugar levels.

A recent trial demonstrated that no increase is seen in blood glucose after ingestion of fructose at 15 grams or less.5 This lowered glycemic response with fructose ingestion appeared to be most effective in those individuals who had the poorest glucose tolerance profiles. 5,6 In non-diabetic individuals, fructose consumption results in little to no discernable rise in blood insulin levels.3 Research suggests that fructose is approximately 30% less potent than glucose at promoting insulin secretion in individuals with insulin dysregulation.

Consumption of fructose along with glucose has been shown in several studies to beneficially influence the level of blood glucose as well. For example, ingestion of a high dose of fructose (50 grams) led to only a modest increase in blood fructose, glucose, and insulin levels after a bolus glucose dose in one study.5 Another study demonstrated that 7.5 grams of fructose significantly lessened the glucose peak after a 75-gram glucose load in both healthy and type 2 diabetic adults and researchers determined that this effect was not a result of stimulation of insulin secretion.7 Furthermore, in a human clinical trial, 13 patients with type 2 diabetes were instructed to consume either the standard American Dietetic Association (ADA) diet or the standard ADA diet plus 60 grams of fructose per day for 6 months. Consumption of fructose was associated with a significant decrease in both serum glycosylated hemoglobin and fasting blood sugar levels.8

Although fructose has been shown to have many benefits in comparison to glucose or sucrose, it is nevertheless a sugar and people with sensitivities to sugars, such as insulin-deficient individuals, should carefully monitor their total sugar intake. As one scientific review points out, most human studies have shown conflicting results-partly because of heterogeneity of design and/or high intakes of dietary sucrose or fructose.9 For instance, some human studies have shown an increase in serum triglyceride levels after fructose consumption. It is important to keep in mind, however, that participants in these studies are commonly instructed to consume one-serving doses of 50 grams of fructose or more in addition to a high-fat intake. 10 Therefore, the ability of fructose to promote insulin deficiency has not been clearly shown, and most recent clinical trials performed to clarify the role of fructose have shown that it improves both glucose and insulin peaks induced by other sugars. In addition, fructose alone appears to result in little or no increase in blood sugar and insulin levels.

Since many factors can influence the blood sugar and insulin responses, the best course of action for individuals that are sensitive to sugars, such as patients with insulin resistance, is to choose products that have been tested and shown to have a low GI response. This is especially important since the GI of a food tests the effects of the entire food, not just one component. Therefore, GI of a food is a direct and more reliable marker for glycemic response of the food in an individual than are theoretical calculations based on content of various sugars.

In summary:

· Fructose is the main sweetener found in honey, fruits, berries, and vegetables.

· Fructose is a natural, low glycemic index (GI) simple sugar with a high sweetness profile.

· Fructose is absorbed by the body through a facilitated transport process, which leads to a slower and decreased level of absorption than that observed for glucose.

· Fructose does not increase blood sugar after normal levels of consumption, and only modestly increases it after a large bolus dose (approximately 50 grams).

· Fructose is not transported directly into the bloodstream after digestion and absorption, but is converted into glycogen in the liver where it is stored and used for energy at a later time.

REFERENCES

· Ensminger AH, Ensminger ME, Konlande JE, et al. Foods and Nutrition Encyclopedia. Clovis , CA : Pegas Press; 1983.

· Mann JI. Simple sugars and diabetes. Diabet Med 1987;4(2):135-39.

· Uusitupa MIJ. Fructose in the diabetic diet. Am J Clin Nutr 1994;59(3 Suppl):S753-S57. 4.

· Shi X, Schedl HP, Summers RM, et at. Fructose transport mechanisms in humans. Gastroenterology 1997;113(4):1171-79.

· Moore MC, Cherrington AD, Mann SL, et at. Acute & fructose administration decreases the glycemic response to an oral glucose tolerance test in normal adults. J Clm Endocrinol Metab 2000;85(12):4515-19.

· Nuttall FQ, Khan MA, Gannon MC. Peripheral glucose appearance rate following fructose ingestion in normal subjects. Metabolism 2000;49(12):1565-71.

· Moore MC, Mann SL, Davis SN, et at. Acute fructose administration improves oral glucose tolerance in adults with type 2 diabetes. Diabetes Care 2001;24(11):1882-87.

· Osei K, Bossetti B. Dietary fructose as a natural sweetener in poorly controlled type 2 diabetes: a 12-month crossover study of effects on glucose, lipoprotein and apolipoprotein metabolism. Diabet Med 1989;6(6):506-11.

· Daly ME, Vale C, Walker M, et al. Dietary carbohydrates and insulin sensitivity: a review ofthe evidence and clinical implications. Am J Clin Nutr 1997;66(5):1072-85.

· Jeppesen J, Chen YI, Zhou MY, et at. Postprandial triglyceride and retinyl ester responses to oral fat: